Brand Identity Development
Simplified Technology Solutions developed the visual identity for Luna Rose Beauty, creating the brand system used across packaging, marketing materials, and digital channels. The work defined how the brand is presented visually, establishing the core elements required to support product marketing and consistent brand communication.
Challenge
Before the engagement, the company did not have a defined visual system to guide how the brand should appear on digital channels and marketing assets. Without clear standards, early promotional efforts risked appearing inconsistent, which can weaken recognition and make it harder for a new brand to establish credibility with potential customers.
Execution
The visual identity system was designed to define how the brand appears across different mediums. Logo design, typography selection, and color palette definition established the core visual language, while brand usage guidelines documented how these elements should be applied across marketing materials and digital platforms.
Deliverables
– Primary logo
– Brand identity system
– Brand manual
– Color palette
– Typography standards
– Logo motion animation
– Social media kit
– Brand application examples
OutcomeS
The brand identity system established clear visual standards for how Luna Rose Beauty is presented across packaging, marketing materials, and digital channels. These guidelines allow future materials to remain visually consistent while supporting product promotion, brand recognition, and a professional presentation as the company expands its presence.
Marketing Website Design & Development
A marketing website was designed and developed to introduce Luna Rose Beauty online and present the brand in a clear, approachable format. The site organizes brand messaging, product information, and customer engagement elements into a structured experience that supports discovery, credibility, and direct customer interaction.
Challenge
Launching a new skincare brand online requires more than visual appeal. The website needed to communicate the brand clearly, guide visitors through product information without overwhelming them, and create a trustworthy environment where customers could learn about the brand and confidently engage with it.
Execution
Design and development focused on building a clean, modern website that reflects the brand identity while structuring content for easy navigation. Page layouts were created to highlight the brand, present products, incorporate testimonials, and provide clear calls to action encouraging visitors to explore and engage.
Deliverables
– Website architecture and layout
– Single-page marketing website
– Product landing page
– One-time purchase page
– Subscription purchase page
– Brand integration across the website
– Contact and inquiry functionality
OutcomeS
The brand identity system established clear visual standards for how Luna Rose Beauty is presented across packaging, marketing materials, and digital channels. These guidelines allow future materials to remain visually consistent while supporting product promotion, brand recognition, and a professional presentation as the company expands its presence.
